Cal Howarth

Cal Howarth

Cal Howarth

Designing digital products that turn complexity into clarity.

Designing digital products that turn complexity into clarity.

Recent work spans e-commerce, smart TV, mobile and brand identity. A background in science and fine art shapes how I approach every project.

SELF PORTRAIT · ACRYLIC · CANVAS

Gillian Caplan.

Redesigned an independent British eyewear brand's website to improve product discovery and reduce purchase friction.

01 · E-COMMERCE · CLIENT · LIVE

Sky Glass.

An accessible voice-first onboarding flow for Sky Glass smart TV platform, built around inclusive personas

02 · SMART TV · SKY · CONCEPTUAL

Habit Hero.

An MVP redesign transforming a habit-tracking app from raw data logging into meaningful trend visualisation.

03 · MOBILE · HEALTH · CONCEPTUAL

HYR PWR.

A brand system designed for my own performance apparel label - symbol, wordmark and typographic systems.

04 · BRAND IDENTITY · CLOTHING · PERSONAL

Cal Howarth

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